It was a quick-turn project, with a 90-day window to convert the vanilla shell, source and develop a full product assortment, and open the store prior to Black Friday. Key Results:
• Opened the store a week earlier than the deadline and exceeded sales forecast by 15%.
• Designed, sourced, and developed over 100 new exclusive products including a replica of Eddie’s BC Rich Warlock guitar.
• Performance led to additional collaborations with Netflix in Las Vegas, New York, and Dallas.
Each store has a unique assortment and offers guests a wide variety of exclusive apparel, gifts, & accessories. Key Results:
• Created three uniquely different assortments, each tailored to the individual experiences.
• The combined locations generated over $4M in annual revenue in the first year, with year 5 forecast at $12M.
• The exclusive Champion Reverse Weave crew sells over 150K units per year.
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