About
Extensive experience in merchandising, retail strategy, product development, brand positioning, and strategic planning in the lifestyle apparel and accessories industries.
• Led merchandising efforts for 100+ stores, generating $250M in annual revenue and secured $100M in incremental sales by winning 25 new clients through innovative product development and strategic merchandising strategies.
• Executive leadership in merchandising and category strategy, market analysis, assortment planning, pricing strategy, and data-driven insights.
• Skilled at recruiting, building, and mentoring high-performing teams, translating consumer insights into go-to-market strategies, and driving innovation, profitability, and growth through cross-functional collaboration.
We work with some of the most recognized brands in the apparel, entertainment, and hospitality industries
Our work
Highlights from some of our projects
Netflix
Following the breakaway success of Stranger Things, Netflix engaged Event Network to collaborate on an immersive pop-up retail store at The Grove in LA.
Nike
In collaboration with the the Basketball Hall of Fame, Nike developed a limited edition Mamba jersey for Kobe Bryant's induction into the Hall of Fame.
Hudson Yards
As part of its Hudson Yards development, Related selected Event Network to develop experiential retail stores for Edge, Vessel, and Promenade locations.
Mitchell & Ness
In a first of its kind project, we worked with Mitchell & Ness, the Basketball Hall of Fame, and NBA Licensing to develop limited collections for 2023 inductees.
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